The Coworking Creators Summit is worth your time. Here’s why.

If you run a coworking space, your day is a steady parade of keys, coffees, quick fixes, and a dozen half-finished Slack messages. 

It is hard to step away, even for an hour, let alone a full morning. But there are moments when investing a little time off the floor pays you back every week for the next year.

The Coworking Creators Summit on October 23 is one of those moments.

Created by Cat Johnson and hosted by The Lab, this fast, friendly, and focused virtual event is built for the people who wear the marketing and community hats in our industry. 

Rather than theory, it is practical, pressure-tested strategy you can put to work the very next day.

“Coworking pros are stretched,” Cat told us. “That is exactly why we designed the Summit to deliver the most value in the shortest time. Four hours. Eight teachers. Notes you’ll return to all year.”

Cat is clear about the audience. “The Coworking Creators Summit is for coworking marketing teams, community managers, and space operators,” she said. “It is for the people responsible for creating the content for their space and brand.”

If that is you, you know the pressure. Your Instagram needs to show energy, your newsletter needs to drive tours, your website has to speak to teams and freelancers, and your event pages have to convert. 

You do all of that while covering the front desk and answering a member question about printer ink. The Summit meets you right there.

What to expect on the day

“Eight amazing speakers will share their best tips over four hours,” Cat said. “The Summit will be quick-moving and jam packed with strategy and actionable tips.”

No filler. No wandering keynotes. Sessions are designed to move fast and land with ideas you can apply before your afternoon walk-through. Expect frameworks for content planning, examples you can borrow, and honest Q&A about what actually works for spaces like yours.

Cat does not sugarcoat the reality of modern marketing. “If you’re not creating content, you’re getting left behind,” she said. “The Summit is designed to increase your confidence and clarity about what to create and why.”

Algorithms change. Member expectations shift. Landlords and partners want proof. The answer is consistent, useful content that tells the story of your space and drives demand. That is the skill this Summit helps you level up, even if you feel behind or short on time.

Large industry events have their place. This one has a different job. “The Coworking Creators Summit is focused specifically on creating, storytelling, marketing, and being strategic about the message and communications from your space that you put into the world,” Cat said.

That focus matters. You will not spend time on broad market overviews or general panels. You will be in sessions that tackle the work creators actually do every week, from planning campaigns to writing better copy to telling truer stories about your members.

How the speakers were selected

Quality speakers are the difference between a nice idea and a transformative morning. Cat and her team were intentional. “We chose people from inside and outside of coworking who are experts on specific topics and can deep dive into them to help creators strengthen and elevate their content,” she said.

Here are some of the voices you will hear:

• Dean Connell, Founder of I-AM.D.C., former WeWork designer
  
  
• Taylor Mason, Founder of Talemaker, co-host of Two Marketers and a Coworking Podcast
  
  
• Amanda Leffew, Brand Director at Her First $100K, co-founder of the Coworking Creators Summit
  
  
• Garrett Tichy, Co-founder of Seemingly Overzealous, Founder of Hygge Coworking
  
  
• Kristen Fields, Co-founder of Knuckledragger Studios, executive producer of Financial Feminist
  
  
• Lauren Urlacher, professional artist, Community Manager at Fellow Coworking
  
  
• Dani Corbett, Founder of Lake City Photos
  
  

That mix is the point. Coworking leaders who know your daily reality. Brand and storytelling pros who bring fresh perspective. All with one goal: help you create content that actually moves people.

There is a spark in how Cat talks about the build-up to launch day. “We set out to create a game-changing new virtual event for coworking pros and it’s been an incredible challenge and delight to bring it to life,” she said.

The challenge shows up in the details: a tight agenda, clear outcomes, and a speaker roster that respects your time. The delight is the energy that comes when creators get in a room together, even a virtual one, and share what works.

So, will this become a series?

Cat did not hesitate. “Absolutely,” she said. The plan is to keep growing a space where coworking creators sharpen their craft together. That means the first Summit is not a one-off. It is a starting point.

Register now!