Amanda Leffew on how action is the antidote to self-doubt

Amanda Leffew delivered an energizing, honest closer at the Coworking Creators Summit, sharing practical wisdom and a heartfelt framework for anyone struggling with content momentum or feeling invisible online. 

Amanda dove into the reality that creating and sharing content is often messy, unpredictable, and tinged with self-doubt. And that’s exactly where the magic begins for coworking owners, operators, and managers seeking authentic growth.

Perfection stalls progress

Amanda invited attendees to shift perspective: “Nobody cares yet... and that’s your most powerful creative playground.” 

In a world obsessed with viral posts and influencer numbers, she urged the audience to break out of the mindset that readers are refreshing their feed, waiting for their next post. But that means you have room to experiment because no one is watching closely enough to scold your mistakes.

She reminded us, “Perfection is procrastination. It’s just fear dressed up in a cute blazer.” Those polished excuses are the reason so many drafts never actually see the light of day. Amanda advocated that “done is always better than perfect,” echoing a recurring summit theme.

Ego, fear, and the myth of the main character

Amanda hit hard on ego’s sneaky presence, not as arrogance, but that insecurity which makes creators worry that eyes will be on their every move. The reality: “We are not the main character in anyone else’s lives. At best, we’re supporting characters, more likely we’re extras or not even credited. That’s just how it is.” 

By reframing judgment and embracing vulnerability, content creators can step into authenticity. If someone notices you repurposing content, that’s great! That means they’re seeing your work.

Her advice is simple but transformative: Stop trying to impress people and start focusing on helping them. Draft with your audience’s real needs and challenges in mind and let go of being liked for the sake of vanity metrics.

Cringe is a compass, not a red flag

Amanda acknowledged the discomfort many creators feel when making “human” content. That sense of cringe? It’s actually useful: “Cringe is a sign you’re on the right track—it means you’re visible, and visibility is where trust builds.” 

Imperfect posts about daily life, team moments, and honest reflections perform better than glossy, branded material. She challenged the crowd: Share something this week that feels exposed, raw, or personal, just to stretch your confidence muscle.

Leaning into the practical, Amanda emphasized that virality doesn’t equal conversion. “My best converting content is not the most viral. Your quiet content can still convert.” 

Reach and resonance, she stressed, are not the same thing. Create for real people, not for an impersonal algorithm, and trust that your message will find its mark—even if it’s a slow, steady build rather than an overnight sensation.

Consistency overcomes invisibility

Momentum doesn't require hours of planning or oversized effort. Amanda encourages operators to block out regular time, even just 30 minutes a week, to create and connect. Presence builds familiarity and trust, so set a cadence, stick with it for four weeks, and adjust as needed. Gamify your routine to inject fun and motivation.

The invisible season is training season. “Action is your antidote to self-doubt. You don’t solve your fear with more thinking; you solve it with movement.” Amanda’s approach encourages small, quick actions—repurposing, photographing, sharing—so that confidence builds by doing, not by endlessly planning or worrying.

Community is the ultimate content multiplier

Amanda reminded everyone: “You can't build alone. In this industry, community multiplies momentum.” To grow visibility, actively engage with others—share, comment, repost, celebrate other people’s content. The energy of showing up reciprocates, rippling into extended networks and mutual success.

She closed with a punchy framework for anyone who feels stuck:

1. Say something—focus on one honest, helpful thing for your audience.
   
   
2. Show up for someone else—share, comment, connect.
   
   
3. Track your streak—focus on momentum and consistency, not perfection.
   
   

If you take anything away from Amanda’s talk, let it be this piece of wisdom: “You don’t need to be perfect, but I do need you to be present.”