2026 coworking content marketing calendar

You're already a facilities manager, community builder, IT fixer, event planner, invoice chaser, tour guide, therapist, and part-time janitor. Adding “marketer” to that list? It might feel like a cruel joke.

But here’s the thing: content marketing doesn’t have to be another heavy lift. When it’s done well (and simply), it can be one of your most effective tools for attracting new members, retaining current ones, and showing your space’s true personality to the world.

That’s why we put together this content calendar—to take one more thing off your very full plate. It’s not just a list of holidays. It’s a cheat sheet, an idea generator, and a marketing muse designed for real coworking people doing real coworking things.

Start with the seasons. Lean into the rhythms.

Here’s a little secret from the marketing world: not every piece of content has to be about you. In fact, the best performing content often isn’t. It’s about what’s happening in the world around your members—and showing them how your space fits right in.

So start with the seasons.

January is for fresh starts, resolutions, and “new year, new routines.” Share how your space helps people reset their work-life balance. Maybe highlight someone who joined for Dry January and stayed for the high-speed Wi-Fi. Or post your own twist on productivity tips.

In March, it’s Women’s History Month. Can you feature female founders in your space? Host a networking breakfast for women in tech? Shout out your favorite woman-owned local business partner?

July is all about independence—yes, fireworks, but also independent professionals. Spotlight your freelancers. Interview a solopreneur. Run a campaign around “Work where you want, when you want.”

Use holidays and observances to inspire—not overwhelm.

You don’t need to post every single day. In fact, you probably shouldn’t.

But here’s how to think about it: holidays and observances give you permission to tell a story. You just have to pick the ones that actually resonate with your audience.

Resources

Why content marketing for coworking spaces?

Storytelling. Blogs. SEO. We break down the why and the how to help you grow your community with a whole lot of authenticity and a healthy bit of automation.

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Here are a few easy wins:

• February – Black History Month: Highlight a local Black-owned business you partner with, or profile a member doing community impact work.
• April – Earth Month: Talk about your space’s sustainability practices—or start a small initiative like a swap table or a community cleanup.
• September – Labor Day: Celebrate the modern workforce. Post about the flexibility and freedom of coworking, especially for hybrid workers.
• November – Giving Tuesday: Share how your space gives back. Or spotlight members involved in nonprofits or social impact.

And yes, have fun with it.

World Emoji Day in July? Ask your members to describe their workday in only emojis and post the best ones.

Pi Day in March? Serve pie at your Tuesday happy hour and share photos. These moments are easy, fun, and remind people your brand has a pulse.

You don’t need to write a novel. You just need to show up.

Good content marketing isn’t about writing long blog posts (unless you want to!). It’s about being present and useful. That might mean:

• A quick Instagram story showing your favorite cozy spot in your space on a rainy day.
• A quote card from a member who landed a big client thanks to your meeting room.
• A short video tour for “new year, new office” campaigns in January.
• A photo carousel of your Pride Month decorations in June.

The goal isn’t perfection: it’s connection.

Repurpose what you already have. No need to reinvent.

One blog post can become three LinkedIn posts, a few Tweets, and an Instagram story series. A single photo from your member event? That’s content for a week. A quick member Q&A? Email newsletter gold.

Don’t start from scratch every time. Just look at what’s already happening in your space and tell those stories.

Here's your month-by-month cheat sheet

(Just pick what fits your space and your voice.)

January: Fresh starts, productivity hacks, “new year, new desk” promos

February: Love your members, community-building stories, Black History Month

March: Women in business, Pi Day fun, signs of spring

April: Earth Month, behind-the-scenes of your green practices

May: Small business spotlights, mental health awareness, Mother’s Day messages

June: Pride Month, work-life balance in summer, Father's Day

July: Freelancers and independence, summer schedules, National Ice Cream Month

August: Back-to-school productivity, new routines, International Coworking Day (August 9!)

September: Fall refresh, Labor Day, Hispanic Heritage Month

October: Coffee-fueled creativity, Halloween costumes at work, spooky productivity tips

November: Gratitude for your members, Giving Tuesday, cozy workspace vibes

December: Year-in-review, member milestones, holiday schedule updates

Still feel stuck? Here’s the permission slip: Done is better than perfect.

If you’ve read this far, you already care. And that means you’re going to be just fine.

Remember, content marketing isn’t about being the loudest. It’s about being the clearest, the most helpful, and the most human. And you’ve got that in the bag.

So grab this calendar, mark the dates that matter, and commit to one post a week. That’s it. You’re doing great.

And if you need a little help along the way? You’ve got Coworks in your corner.