The first-ever Coworking Creators Summit kicked off with Taylor Mason stepping up to the plate as the lead-off batter—his words, not ours. As founder of Talemaker, a marketing consultancy working specifically with coworking spaces, Taylor brought something the industry desperately needs: a practical roadmap for turning one content idea into multiple assets that actually reach people.
If you've ever felt like content creation is a hamster wheel—always running, never quite getting anywhere—Taylor's presentation was the permission slip you needed to work smarter. Not in the cliché sense, but in the very literal sense of creating once and distributing strategically.
The Lab's Cat Johnson and Amanda Leffew brought together speakers who understand the unique challenges of coworking marketing, and Taylor set the tone perfectly. He came prepared with templates, tools, and a refreshingly honest take on AI's role in content creation. More on that in a minute.
Taylor cut through the jargon immediately. Content distribution, at its most fundamental level, is taking one idea and turning it into multiple assets to maximize impact. That's it. No mystery, no magic.
But here's where it gets interesting for coworking operators: distribution is about broadening the surface area of your content and, as a result, the surface area of your business. Your members and prospects aren't all hanging out in the same digital spaces. Some live on Instagram. Others check LinkedIn religiously but wouldn't touch TikTok with a ten-foot pole. A few still rely on email newsletters for everything.
Taylor pointed out the obvious thing we all forget: "Rather than having to create 10 different ideas and share them in 10 different places, you can create one piece and distribute it in a number of ways."
One idea. Multiple platforms. Wherever people spend time online, you have a chance to reach them.
Before diving into strategy, Taylor walked through his actual toolkit. This wasn't aspirational. These are the tools he uses daily, and most coworking operators probably already have several of them.
The essentials: a voice memo app for capturing ideas whenever inspiration strikes, a transcription tool like Otter or Fireflies to turn recordings into text, an email marketing platform, a blog on your website, your social media accounts, and a paid AI subscription—Taylor specifically recommended Claude over ChatGPT for better performance.
Then there's Canva for creating visuals, and optional tools like Buffer or Later for scheduling social media posts in advance, and Riverside FM if you're recording video content or conducting interviews.
"Typically, this should all be under 100 bucks a month," Taylor said. For most coworking spaces already investing in digital tools, that's entirely reasonable.
This is where Taylor diverged from the typical AI cheerleading you hear at conferences. Yes, he's enthusiastic about AI's potential. Yes, he uses it extensively. But he also offered the most grounded metaphor for understanding its limitations.
"AI is like a piano that can play any note. You still have to understand musical composition to get good music out of that piano."
AI won't save you from bad strategy. It won't generate original ideas. It won't understand your members better than you do. What it will do is accelerate the production process—if you give it quality inputs and clear direction.
Taylor broke down the work into a 40-20-40 split. Forty percent of your effort goes into the upfront human element: strategy, unique ideas, original points of view. Twenty percent involves using AI tools to produce drafts. The final forty percent is humanizing, editing, and making the content truly yours.
"It's never going to be exactly what you want it to be, no matter how hard you try," Taylor explained. "You want to make sure that you're humanizing it, putting your own touch on it, and making it your own before you publish it."
Without that final step, you're just publishing mediocre AI-generated content that sounds like everyone else's mediocre AI-generated content. And your audience will know.
Taylor didn't just theorize. He walked through his complete distribution process, which turns one idea into content for YouTube, his blog, email, LinkedIn, a LinkedIn newsletter, and Instagram.
It starts with a single idea. He records it on Riverside FM—usually about 14 takes because, as he admitted, he never gets it right the first time. Once he has a workable version, he edits it on his podcasting platform and transcribes it to capture the copy.
The video goes live on YouTube. Then he creates reels and shorts from the full-length video. Already, one idea has become a YouTube video plus several short-form social assets.
Next, he uses ChatGPT with custom prompt architecture—more on that in a moment—to transform the transcript into a blog post, an email, and multiple evergreen social media posts.
The blog post goes live with the YouTube video embedded. He sends an email with the video and a link to the article. He pre-schedules reels and captions on LinkedIn and Instagram so some publish immediately and others roll out over the coming weeks or months. Finally, he distributes a LinkedIn newsletter to reach subscribers directly.
Every piece includes appropriate calls to action. And Taylor emphasized this matters more than people think. If you're writing a top-of-funnel "what is coworking" article and your CTA says "rent an office," you're mismatching your content with your ask. Instead, invite people to sign up for your newsletter or get in touch for more information.
One idea becomes a recording, a YouTube video, social media posts, an email, a blog post, and a LinkedIn newsletter. All from 14 takes of talking to a camera.
Taylor organized his recommendations into three foundational steps. Get these right before you expand.
Step one: Decide on the right platforms
For coworking operators, Taylor recommended starting with blogs, emails, newsletters, and social media. These platforms fuel one another and reach your audience where they already spend time.
Use your blog as anchor content. Create one solid piece there, then spread it across social media and email. Your strategy will vary depending on goals, but consider interviewing members for spotlights, rounding up local businesses, or sharing your perspective on industry trends.
"Don't go too broad," Taylor advised. "Narrow in on three high impact channels first, and then add things later if you need to."
Step two: Build standard operating procedures
This is where things get technical, which is exactly why Taylor built templates for attendees to download.
Everything in your business probably follows documented processes—sales, opening and closing procedures, member onboarding. Content creation and distribution should work the same way. SOPs ensure consistency and quality. They prevent reinventing the wheel every time you create content.
Taylor shared his podcast SOP as an example. It covers everything from identifying topics and contacting guests to recording, creating clips, turning episodes into blog posts, file naming conventions, and distribution steps.
Break your SOPs into pre-production, production, and distribution phases. Treat them as living documents. Every time you learn something new or discover a missing step, add it to your SOP so the next person knows exactly what to do.
The more detail you include, the more repeatable your system becomes.
Step three: Develop prompt architecture
Despite the technical-sounding name, prompt architecture is simply the series of inputs and questions you give AI to get the results you want. Taylor's template includes six steps with every question you might need.
The basic building blocks:
Familiarization: Tell the AI everything about your brand. Feed it existing emails, blog posts, and other written materials. Ask it to assess and recap your tone so future outputs sound authentic.
Structured instruction: Detail exactly what you want in each piece of content. How do you use headers? Bullet points? What tone should it strike? Do you want analogies or rhetorical devices? Create separate instructions for each platform—one for blog posts, another for turning blogs into social media, another for email.
Edits and validation: Ask the AI to critique its own work. Tell it to role-play as a copy editor and grade the content. This conversational approach treats AI like a junior employee you're coaching.
Scrutiny: Have the AI put itself in your target audience's shoes and identify objections or questions they'd have about the content. Use that feedback to optimize.
Iteration: Every time you ask for changes, bake those instructions into your prompt architecture so the AI remembers for next time.
Taylor showed what prompt architecture actually looks like—not complex schematics, just a series of customizable steps you drop into your AI tool.
Once you have platforms, processes, and prompts in place, you're ready to start producing and distributing regularly.
Create anchor content first: Record your idea, interview, or unique perspective. Turn it into a transcript. Use your prompt architecture to create a first draft. Then apply that 40-20-40 split: review, edit, humanize. Make it accurate, high quality, authentic to your voice. Include a relevant call to action.
Turn it into an email summary: Use AI to distill your blog post into email format. Craft a compelling subject line and preview text that work together—think about how Gmail displays both. Review and humanize again. Decide whether to include the full post in the email or just a preview that links back to your website.
Develop social media captions: Take that same blog post and use your prompts to create a series of evergreen posts. Find unique angles for each one—recaps, lists of takeaways, different perspectives. Don't just repeat the same angle over and over. Use Canva to create on-brand visuals. Canva stores your brand colors, logos, and fonts, making it easy to maintain consistency.
Distribute everything: Publish the article on your blog. Send your email with a link back to the blog or the full article embedded. Schedule social media posts with relevant CTAs. Make sure everything works together.
Optimize your tools: Update your processes and prompt architecture every time you learn something new. Don't make the same mistake twice or add extra steps repeatedly. Keep refining.
Taylor summed it up: "Within a few steps, with a few simple tools, you've taken one idea that you have and turned it into three or five or seven or 10 different pieces of content that you can distribute across two or three or however many channels to make sure that you're meeting people where they're at."
"Focus on quality," Taylor concluded. Less is more when you're creating substantial, valuable content.