How AI and Coworks change how you create coworking events

A hands-on demo of what AI can actually do

In the recent webinar, “Coworks + AI: for Coworking Events,” David Walker from Coworking Consulting and DeShawn Brown of Coworks did something most webinars don’t: they actually showed the tools in action.

This wasn’t a trends talk. It was a working session where the two demonstrated, step-by-step, how AI can take coworking events from idea to inbox to in-person. 

And they did it live, generating creative, local event ideas using custom GPTs that David built himself, then feeding those into the Coworks platform to build and promote the event.

Spoiler: it worked beautifully.

Go from blank page to full calendar

One of the biggest hurdles to running consistent events is idea fatigue. You want to offer more than pizza parties or LinkedIn headshots, but you are fresh out of new ideas.

That’s where David’s custom GPT comes in. He designed it specifically for coworking operators. Just plug in your city, community vibe, and goals, and the GPT creates unique, locally-relevant suggestions.

“When you work with AI, you're working with a conversation,” advised David. “Just consider it like the smartest friend who's an expert in your industry that you could ever imagine."

In the webinar, David and DeShawn created an idea which speaks to the region’s startup ecosystem. It’s clever, community-centered, and just the right kind of niche.

The best part? It took minutes.

"The people that come to these are the people that are gonna be members for years and years,” observed DeShawn. “They're gonna be your advocates, they're gonna be your biggest sales assets."

Execution made easy with Coworks

Once they landed on the idea, DeShawn showed how to take that concept straight into the Coworks dashboard.

Here’s what he did:

1. Dropped the AI-generated event description into the dashboard
   
   
2. Set custom pricing for members vs. guests
   
   
3. Created automated promotional content (emails, social posts, etc.)
   
   
4. Scheduled the event—all within the Coworks platform
   
   

The platform is designed to eliminate friction. Just build the event, click publish, and go. “AI is not gonna break,” advised David. “It's not going to get mad at you. It's not  going to give you a hard time. It's just waiting for you to interact with it, and it will provide value."

Spend less time managing, more time engaging

You know events are about more than filling a room. They’re a chance to build trust, show off your space, and deepen the connection between members.

But the back-end work can be exhausting. What AI + Coworks offers is space to breathe. AI does the heavy lifting on creative and copywriting. Coworks handles logistics and outreach.

That frees up space managers to do what they do best: show up, welcome guests, and make sure the experience delivers on the community’s promise.

"It's all about promotion,” shared DeShawn. “I think the most successful spaces that we've seen are the ones that create the events and create those opportunities for people to connect."

This is just the beginning

DeShawn wrapped up, saying, “These tools are not going anywhere. They're only getting better, and especially in this coworking world that we're all a part of." As AI continues to evolve, these tools will only get better. Soon, we could see AI analyzing past attendance to suggest the best time of day to host, or recommending local vendors who match the theme of your event.

But for now, the tools already exist to dramatically simplify your process. If you’re looking to offer more events, better events, or just easier events, this AI + Coworks combo is worth exploring.

Check out the full replay of “Coworks + AI: for Coworking Events” to see exactly how David and DeShawn made the magic happen. Learn more about David Walker and his custom GPTs for coworking.

Or, if you're ready to put it into practice: Book a demo with Coworks today and start bringing smarter, faster, more engaging events to your community.