Who is the perfect member for your coworking space?

When you think about who thrives in a coworking space, certain attributes come to mind that make someone the ideal member. 

And since in marketing, you have to know your target, it's essential to know who your perfect coworking member is. This not only helps in marketing your space but also ensures that your community is harmonious and productive. 

Call this a persona, call this an avatar… whatever name you give it. This description will help you create marketing materials that speak their language, draw them in and say, “We get you. You belong here.”

Here's a run down of the kinds of people who are a perfect fit for coworking as welll as suggested marketing messages that will resonate…and a few who might not be.

1. The motivated self-starter

This is a person who is driven and can manage their own time without much supervision is ideal for coworking. They know what they need to get done and they go after it. They don’t need someone looking over their shoulder to stay on task.

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2. The collaborative team player

People who are open to collaboration, networking, and sharing ideas will flourish in a coworking environment. They understand the value of community and are eager to both offer and receive support from others in the space.

Join a Space Where Connections Spark Creativity.

Grow Together, Thrive Together

Be Part of a Community That Lifts Each Other Up

3. The remote worker

Whether they work for a company based in another city or they’re part of a distributed team, remote workers often find coworking spaces the perfect alternative to a home office. They appreciate the structured environment and the opportunity to connect with others.

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4. The creative entrepreneur

Creative minds, whether they are graphic designers, writers, or developers, often need a space that fosters creativity while also providing the tools and environment necessary to work efficiently. A coworking space in your town can offer just that – a blend of inspiration and practicality.

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5. The freelancer seeking flexibility

Freelancers often choose coworking spaces for the flexibility they offer. They can come in, work for a few hours or the whole day, and then leave, all without the commitment of a traditional office. This flexibility is perfect for someone who values work-life balance.

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6. The startup founder

Startups often have small teams that benefit from the energy and resources a coworking space provides. Founders looking to grow their business will appreciate access to a network of like-minded individuals, potential mentors, and possibly even future employees.

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A Space Designed for Founders Like You

Ok, so who is not a perfect fit?

Of course, coworking isn't for everyone. Here are some attributes of those who might struggle in a coworking environment like yours — some serious, and some a bit more light-hearted.

1. The lone wolf

Someone who prefers complete isolation and quiet may find a coworking space distracting and overwhelming. If silence is their main requirement, they might be better off working in a library or from home.

2. The office plant whisperer

If someone insists on bringing an entire indoor jungle to the office, with specific demands for humidity control and sunlight, a coworking space might not be the best fit. While a plant or two is fine, turning the space into a botanical garden could be a bit much.

3. The conference call king

If their idea of working involves being on loud, long conference calls all day, they might quickly become the least popular person in the space. For the sake of everyone else’s sanity, these folks might want to find a more private workspace.

4. The early bird who blasts heavy metal

If their productivity peaks at 5 AM, and they need to blast heavy metal music to get going, a coworking space might not be ideal. These habits are probably best enjoyed in the privacy of their own home.

5. The person who brings their pet snake to work

While coworking spaces often welcome dogs or other small, friendly pets, someone who insists on bringing their pet snake to work might cause more alarm than camaraderie. It's best to leave exotic pets at home.

6. The 'I’m here to socialize, not work' person

Social butterflies who spend more time chatting than working may find themselves at odds with those who are there to get things done. A coworking space is social, but it’s still primarily a place for work.

You believe that the best coworking experience comes from a balanced community of individuals who respect the space and each other. Whether they are the motivated self-starter or the collaborative team player, finding a coworking environment that lets them be their best self is key. And while you love to be inclusive, sometimes it's okay to recognize that not everyone is a perfect fit – and that’s perfectly fine.