Urban Co-Works curates meaningful connections

Industry

Coworking & Flex Office

Opportunity

Expanding into new markets with operations that reflect local needs while maintaining a cohesive coworking experience.

Experience

Opening their 4th location, Urban Co-Works blends automation and hospitality to serve distinct communities with a tech-forward but human touch.

Favorite Feature

Announcements, Access integrations

www.urbancoworks.com

# of Campuses

XXX

Square Footage

575

Member Count

Meeting Rooms

“Coworks has been seamless for us from onboarding to ongoing use. The team is so responsive addressing questions and rolling out regular updates enhancing features, like custom community announcements.”

Kristen Guastella

Regional Manager @ Urban Co-Works

About Urban Co-Works

Step into the future of work with Urban Co-Works, where Founder Jeffrey Goronkin and team are not just about coworking; they are on a mission to cultivate vibrant professional communities in cities dedicated to revitalization.

Their journey began in March 2017 with their first location in Schenectady, New York, and the excitement continues as they grow across east coast cities,

The Opportunity

When Jeffrey Goronkin set out to launch Urban Co-Works in Schenectady, New York in 2017, coworking was still a relatively new concept. Especially so in upstate regions outside major metro areas. Most people didn’t understand what coworking spaces entailed beyond simply shared office rentals.

But Goronkin envisioned coworking as far more than just desks and wifi. He envisioned communities centered around hospitality where members felt genuinely cared for — where a cup of their favorite coffee would be waiting when they arrived in the mornings, and where they could strike up a casual conversation with the community manager if they hit an afternoon lull.

The Experience

Four years since opening (and relocating) their flagship Schenectady location, the Urban Co-Works team continues prioritizing hospitality as a core tenet. They've discovered it helps cultivate loyal members who feel more like family than customers.

Regional Manager Kristen Guastella sees it play out every day. She explained,

“One of our members literally tells me he likes to decompress at the front desk. He comes over and talks about the weather outside — it really changes his whole day. And the person at the front desk makes all the difference.”

From troubleshooting tech issues to adding sound panels for noise reduction per member requests, the Urban Co-Works team emphasizes responsive care. They also look for innate hospitality skills when hiring community managers.

As Goronkin explained, “It's very hard to institutionalize hospitality. It’s a feeling — if you see a member struggling, you jump in to help.”

The Results

The team chose Coworks software to manage members, check-ins, automate billing, send announcements and more — and connect their campuses for a seamless experience.

At the end of the day, Urban Co-Works locations feel as much like second homes as workplaces thanks to the people-first approach instilled across their hospitality-driven operations. Whether they ultimately expand to five sites or 50, providing top-notch member experiences will remain priority one.